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          Dominant strategy


          Coland's  focuses on the two ends of the "smiling curve" –development and marketing. We concentrate on developing and promoting high value added products, establishing excellent partnerships with top research institutes, and building a concentrated sales network in China. Our sales network penetrates into every corner of China, from cities to villages, so that we can  effectively bring our results into China's pharmaceutical market, and create a high-tech pharmaceutical platform where the dreams of our partners and employees can come true.


          We have strengthened our market presence and increased our product offering through product in-licensing, co-development, strategic investment, JV, and M&A.